GUM Design is a studio founded by Laura Fiaschi and Gabriele Pardi that focus on architecture, design, graphics, art direction for companies and events. Among their clients: Bormioli Rocco, De Castelli, Fiat, F.lli Guzzini, Invicta, Lavazza, Serafino Zani. They have won many prizes such as: the Best Communicator Award 2014 and the First Prize at the Creativity Internationl Competition "Swiss in Cheese"; they have been selected for the exhibitions "New Italian Design" for the Triennale di Milano, "Theater of Italian Creativity" New York and the permanent exhibition of Moma San Francisco. Projects of graphics and products are included in the ADI Index of 2011, 2012, 2016. The most important magazines and numerous editorial publications document the work of the studio that conveys dynamism and versatility, irony and playfulness in each project